Below are some recent articles on Voice in the context of Digital Marketing.  If you would like to engage Witlingo on how to launch an Amazon Alexa skill, a Google Assistant action, or a Samsung Bixby capsule, please email us at contact@witlingo.com or fill out the form below.


In a Pandemic, Voice Tech Takes Center Stage. NPR & Edison Research Report  (May 12, 2020)https://www.mediavillage.com/article/in-a-pandemic-voice-tech-takes-center-stage-npr-edison-research-report/

The Voicebot Chronicles: How Well Do Our Machines Understand Us? (May 15, 2020)https://www.kqed.org/news/11789543/the-voicebot-chronicles-how-well-do-our-machines-understand-us

The Really, Really Short Podcast (May 5, 2020) https://hotpodnews.com/the-really-really-short-podcast/

Amazon Alexa vs Google Home: Should you switch? (May 4, 2020)https://staceyoniot.com/amazon-alexa-vs-google-home-2020-should-you-switch/

Why personalised audio is the future (May 4, 2020) https://www.thedrum.com/industryinsights/2020/05/04/why-personalised-audio-the-future

Mirror, Mirror On The Wall…The New Age Of Smart-Mirrors (May 4, 2020) https://www.forbes.com/sites/sherikoones/2020/05/04/mirror-mirror-on-the-wallthe-new-age-of-smart-mirrors/#6ba7e3183f5b

Technology and the Elderly: How It Can Help Battle The Loneliness Epidemic (May 1, 2020)
https://www.nasdaq.com/articles/technology-and-the-elderly%3A-how-it-can-help-battle-the-loneliness-epidemic-2020-05-01

Voice Assistants See Uptick in Daily Use During the Pandemic: Report (May 1, 2020): https://voicebot.ai/2020/05/01/voice-assistants-see-uptick-in-daily-use-during-the-pandemic-report/


Yes. The Bedroom is Now the Most Popular Location for Smart Speakers.  Here’s Why and What it Means (April 30, 2020): https://voicebot.ai/2020/04/30/yes-the-bedroom-is-now-the-most-popular-location-for-smart-speakers-heres-why-and-what-it-means/ 

Anxious about public speaking? Talking to Alexa might help (April 27, 2020): https://www.socialnews.xyz/2020/04/27/anxious-about-public-speaking-talking-to-alexa-might-help/

SEO 2020: Welcome to the New World of Voice Optimization  (April 26, 2020)https://www.martechadvisor.com/articles/seo/seo-2020-welcome-to-the-new-world-of-voice-optimization/

I’m Lovin’ It: How Brands Design Sounds To Get And Keep Customers (April 24, 2020): https://wamu.org/story/20/04/24/im-lovin-it-how-brands-design-sounds-to-get-and-keep-customers/

Voice Technology Is Making Healthcare Easier Than Ever at Home (April 24,  2020) https://www.thomasnet.com/insights/voice-technology-is-making-healthcare-easier-than-ever-at-home/

Your Voice May Predict Future Heart Problems: Study Says (April 22, 2020) https://voicebot.ai/2020/04/22/your-voice-may-predict-future-heart-problems-study/

Voice Technology Is in Demand — and Social Distancing Could Accelerate Its Adoption (April 19, 2020) https://www.brinknews.com/during-the-era-of-social-distancing-now-is-the-time-to-invest-in-voice-technology/

Role of Chatbots and Voicebots in Business Transformation (April 17, 2020)
https://www.martechcube.com/role-of-chatbots-and-voicebots-in-business-transformation/

How To Market Through Sound: COVID-19 and Beyond (April 15, 2020)
https://medium.com/@jeanna_73651/how-to-market-through-sound-covid-19-and-beyond-923c7e869a8e

3 ways voice-first technology can help older adults in the era of social distancing (April 9, 2020) https://www.mcknightsseniorliving.com/home/columns/marketplace-columns/3-ways-voice-first-technology-can-help-older-adults-in-the-era-of-social-distancing/

In the battle of the voice assistants, will Amazon continue to shout the loudest? (April 8, 2020) https://mediatel.co.uk/news/2020/04/08/in-the-battle-of-the-voice-assistants-will-amazon-continue-to-shout-the-loudest/

COVID-19 Is Making Alexa And Siri A Hands-Free Necessity (April 6, 2020) https://www.forbes.com/sites/chuckswoboda/2020/04/06/covid-19-is-making-alexa-and-siri-a-hands-free-necessity/#68d507961fa7

Stuck at Home, About a Third of Smart Speaker Owners Leaning on Devices More (April 2, 2020) https://morningconsult.com/2020/04/02/coronavirus-smart-speaker-use-poll/

Voice search has arrived, but are healthcare marketers ready to take advantage? (April 2, 2020) https://www.mmm-online.com/welcome/76986/single/~home~channel~features~voice-search-has-arrived-but-are-healthcare-marketers-ready-to-take-advantage/

Stuck at Home, About a Third of Smart Speaker Owners Leaning on Devices More (April 2, 2020) https://morningconsult.com/2020/04/02/coronavirus-smart-speaker-use-poll/

Why voice is much bigger than smart speakers (April 1, 2020) https://www.allaccess.com/podcast/am-fm-podcast/archive/31408/why-voice-is-much-bigger-than-smart-speakers


How to Optimize Content for Voice Search (March 27, 2020)
https://adage.com/article/industry-insights/how-optimize-content-voice-search/2246741

Coronavirus Spurs Demand for Touchless Technology (March 26, 2020)
https://www.theinformation.com/articles/coronavirus-spurs-demand-for-touchless-technology

How to Use Voice Assistants For Your Business (March 25, 2020)
https://smallbiztrends.com/2020/03/voice-assistant-trends.html

Is Voice The Next Big Thing To Transform Consumer Behavior? (March 23, 2020)
https://www.forbes.com/sites/forbescommunicationscouncil/2020/03/23/is-voice-the-next-big-thing-to-transform-consumer-behavior/#40a76bcf224f

Why voice technology is the future of business (March 20, 2020)
https://www.itproportal.com/features/why-voice-technology-is-the-future-of-business/

TuneIn Consolidates Local Radio Coverage Of COVID-19 (March 18, 2020)
https://www.rbr.com/tunein-consolidates-local-radio-coverage-of-covid-19/

West Virginia Launches Alexa Skill to Answer Questions About Government Services (March 17, 2020)
https://voicebot.ai/2020/03/18/west-virginia-launches-alexa-skill-to-answer-questions-about-government-services/

Amazon Alexa Has Removed Coronavirus Skills and Won’t Approve New Ones (March 17, 2020)
https://voicebot.ai/2020/03/17/amazon-alexa-is-removing-and-limiting-coronavirus-skills/

No touching! Google Home voice control helps keep germs off your stuff (March 15, 2020)
https://www.cnet.com/how-to/no-touching-google-home-voice-control-helps-keep-germs-off-your-stuff/

Alzheimer’s stole her ability to read. An Alexa-powered chair gave it back (March 12, 2020)
https://finance.yahoo.com/news/alzheimer-stole-her-ability-read-200540340.html

Alexa in the home office: How coronavirus could boost voice shopping (March 11, 2020)
https://www.paymentssource.com/news/alexa-in-the-home-office-how-coronavirus-could-boost-voice-shopping

New technology allows diners to order takeaway via Amazon Alexa using just their voice  (March 9, 2020)
https://www.squaremeal.co.uk/restaurants/news/other-side-fried-amazon-alexa_9696

First Databank’s Authoritative Drug Information Helps Answer Customer Questions on Amazon Alexa (March 3, 2020)
https://www.streetinsider.com/Business+Wire/First+Databank%E2%80%99s+Authoritative+Drug+Information+Helps+Answer+Customer+Questions+on+Amazon+Alexa/16561127.html

Voice Commerce in 2020 (March 1st, 2020)
https://pathtopurchaseiq.com/voice-commerce-2020


What Does Customer Experience Mean in a Voice-First World? (February 26, 2020)
https://streetfightmag.com/2020/02/26/what-does-customer-experience-mean-in-a-voice-first-world

Dutch Study Examines the Benefits of Voice Assistants for Older People (February 26, 2020)
https://voicebot.ai/2020/02/26/dutch-study-examines-the-benefits-of-voice-assistants-for-older-people/

Nutella Turns to Alexa to Promote Hazelnut Spread Over Maple Syrup for Pancakes (February 26, 2020)
https://voicebot.ai/2020/02/26/nutella-turns-to-alexa-to-promote-hazelnut-spread-over-maple-syrup-for-pancakes/

The promise of voice technology for higher ed (February 25, 2020)
https://universitybusiness.com/the-promise-of-voice-technology-for-education/

SEO Tricks That Can Get You On #1 Ranking In 2020 (February 25, 2020)
https://www.techandgeek.com/seo-tricks-that-can-get-you-on-1-ranking-in-2020/

How B2B Companies Can Survive in a Clickless Search Ecosystem (February 21, 2020)
https://streetfightmag.com/2020/02/21/how-b2b-companies-can-survive-in-a-clickless-search-ecosystem/#.XlFaXZNKiqC

Mesa, AZ Citizens Can Pay Utility Bills with Alexa (February 19, 2020)
https://voicebot.ai/2020/02/19/mesa-az-citizens-can-pay-utility-bills-with-alexa/

Voice Search has taken the SEO industry by storm: MMA and GroupM report (February 19, 2020)
https://brandequity.economictimes.indiatimes.com/news/digital/voice-search-has-taken-the-seo-industry-by-storm-mma-and-groupm-report/74209904

Does Voice and Touch Interactions Make Brands Seem Less Trustworthy? (February 18, 2020)
https://www.thehrdirector.com/business-news/ai/does-voice-and-touch-interactions-make-brands-seem-less-trustworthy/

5 Strategic ‘Must-Haves’ to Diversify Your Digital Marketing (February 17, 2020)
https://www.searchenginejournal.com/diversify-digital-marketing/348182/

Promises and pitfalls of voice technology in marketing (February 4, 2020)
https://www.clickz.com/promises-and-pitfalls-of-voice-technology-in-marketing/260017/


Coke taps voice-activated skills for Share a Coke campaign (January 30, 2020)
https://www.cmo.com.au/article/670614/coke-taps-voice-activated-skills-share-coke-campaign/

14 marketing experts predict the trends of 2020 (and beyond) (January 30, 2020)
https://www.theladders.com/career-advice/14-marketing-experts-predict-the-trends-of-2020-and-beyond

Does Google’s “Zero Click Search” Mark the End of Hotel Paid Search Marketing? (January 27, 2020)
https://www.hospitalitynet.org/panel/125000038.html

What’s Next for CMOs in 2020? (January 20, 2020) https://www.martechadvisor.com/articles/martech-skills/whats-next-for-cmos-in-2020/

The future of digital marketing (January 20, 2020)
https://www.fleetowner.com/industry-perspectives/ideaxchange/article/21120853/the-future-of-digital-marketing

Roughly 1 in 4 U.S. adults now owns a smart speaker, according to new report (January 9, 2020)
https://marketingland.com/roughly-1-in-4-u-s-adults-now-owns-a-smart-speaker-according-to-new-report-273994


Coca-Cola Brings Back The CMO Job; Ad Fraud Comes To TV (December 17th, 2019)
https://adexchanger.com/ad-exchange-news/tuesday-17122019/

Will 2020 be the year of voice? (December 16, 2019)
https://www.warc.com/newsandopinion/news/will-2020-be-the-year-of-voice/43035

Why You Can’t Have a Decent Conversation With Your Voice Assistant Yet (December 15, 2019)
https://www.wsj.com/articles/why-you-cant-have-a-decent-conversation-with-your-voice-assistant-yet-11576418400

From voice to virtual pharmacies: A look back at Amazon’s 2019 (December 13, 2019)
https://www.mobihealthnews.com/news/voice-virtual-pharmacies-look-back-amazons-2019

Alexa, can I afford my mortgage? (December 10, 2019)
https://www.housingwire.com/articles/alexa-can-i-afford-my-mortgage/


Marketing in 2025: Five key trends that will drive the future (November 27, 2019)
https://brandequity.economictimes.indiatimes.com/news/marketing/marketing-in-2025-five-key-trends-that-will-drive-the-future/72208376

Is This the Beginning of the End for Digital Marketing?  (November 1, 2019)
https://www.business2community.com/digital-marketing/is-this-the-beginning-of-the-end-for-digital-marketing-02254226

Alexa, pay my utility bills! A Charlotte firm is making that happen with Amazon (October 31, 2019)
https://www.wraltechwire.com/2019/10/31/alexa-pay-my-utility-bills-a-charlotte-firm-is-making-that-happen-with-amazon/

Amazon Alexa looks to benefit from our growing urge to reduce screen time (October 30, 2019)
https://www.pocket-lint.com/smart-home/news/amazon/149756-alexa-benefit-reduce-screen-time

The best smart home devices of 2019 (October 25, 2019)  https://www.cnet.com/news/the-best-smart-home-devices-of-2019-amazon-alexa-google-assistant-apple-homekit-nest-mini-echo-dot/

64% of Americans Interested in Ordering Food Via Voice Assistant: Survey (October 17, 2019) https://www.prnewswire.com/news-releases/latest-research-by-goodfirms-publishes-a-comprehensive-guide-on-voice-seo-300938537.html

State of Voice Search 2019 (October 16, 2019)   https://www.aithority.com/guest-authors/state-of-voice-search-2019/

Latest Research by GoodFirms Publishes a Comprehensive Guide on Voice SEO (October 15, 2019) https://www.prnewswire.com/news-releases/latest-research-by-goodfirms-publishes-a-comprehensive-guide-on-voice-seo-300938537.html

Are Consumers Using Voice Shopping through An IoT Device? (October 15, 2019) https://www.paymentsjournal.com/are-consumers-using-voice-shopping-through-an-iot-device/

Say thank you and please: Should you be polite with Alexa and the Google Assistant? (October 10, 2019)  https://www.usatoday.com/story/tech/2019/10/10/do-ai-driven-voice-assistants-we-increasingly-rely-weather-news-homework-help-otherwise-keep-us-info/3928733002/

Netflix’s ‘3%’ gets its own voice game on Alexa and Google Assistant (October 10, 2019) https://www.engadget.com/2019/10/08/netflix-3-perc…

The 50 Most Influential Projects in the Past 50 Years: Amazon Alexa (October 9, 2019) https://mip.pmi.org/alexa

What Voice Shopping Skeptics Are Failing to See (October 1, 2019)
https://www.mytotalretail.com/article/what-voice-shopping-skeptics-are-failing-to-see/


Pipeline Search Solutions Launches My Career Fit, the First Employer Branded, Job Search Voice Assistant for Amazon Alexa and Google Home (September 30, 2019)
https://www.prnewswire.com/news-releases/pipeline-search-solutions-launches-my-career-fit-the-first-employer-branded-job-search-voice-assistant-for-amazon-alexa-and-google-home-300927343.html

How to get your brand ready for voice search (September 29, 2019)
https://venturebeat.com/2019/09/29/how-to-get-your-brand-ready-for-voice-search/

Competing in the Voice Market: Brands Struggle with Strategy (September 28, 2019) https://voicebot.ai/2019/09/28/competing-in-the-vo…

Amazon Introduces 8 New Echo Devices (September 26, 2019)
https://martechseries.com/predictive-ai/ai-platforms-machine-learning/voice-search/amazon-introduces-8-new-echo-devices/

The Voice Search Revolution Is Here: Here’s How You Need to Adapt Your Content (September 26, 2019)
https://www.skyword.com/contentstandard/marketing/seo/the-voice-search-revolution-is-here-heres-how-you-need-to-adapt-your-content/

McDonald’s is now accepting job applications through Alexa and Google Assistant (September 25, 2019)  https://www.theverge.com/2019/9/25/20883007/mcdonalds-apply-thru-amazon-alexa-google-assistant-job-applications-ai-automation

Salisbury Launches “City Helper” on Amazon Echo Dot (Sep 19, 2019)
http://www.wboc.com/story/41068203/salisbury-launches-city-helper-on-amazon-echo-dot

Voice and Visual Search: The Next Frontier of Digital Marketing (September 17. 2019)
https://www.adnews.com.au/opinion/voice-and-visual-search-the-next-frontier-of-digital-marketing

Mondelez breaks into voice-activated e-commerce with Amazon Alexa (September 12, 2019)
https://www.thedrum.com/news/2019/09/12/mondelez-breaks-voice-activated-e-commerce-with-amazon-alexa

The future of big voice – how speech intelligence is redefining marketing (September 11, 2019)
https://www.marketingmag.com.au/hubs-c/opinion-cambra-voice-intelligence/

Gene Munster Founder of Loup Ventures Talks Voice SEO, Smart Speaker Sales, and Apple  (September 9, 2019)
https://voicebot.ai/2019/09/09/gene-munster-founder-of-loup-ventures-talks-voice-seo-smart-speaker-sales-and-apple-voicebot-podcast-ep-113/

The Future of Business Searches (September 3, 2019)
https://www.ratchetandwrench.com/articles/8688-the-future-of-business-searches

How Voice Search Trend is Changing SEO in 2019 (September 3, 2019)
https://www.bbntimes.com/en/technology/how-voice-search-trend-is-changing-seo-in-2019

The Voice-First Revolution Takes Shape for Restaurants (September 1, 2019) https://www.qsrmagazine.com/outside-insights/voice-first-revolution-takes-shape-restaurants


Using Voice Search Marketing, You Can Better Engage With Your Customers (August 30, 2019)  https://www.marketingtechoutlook.com/news/using-voice-search-marketing-you-can-better-engage-with-your-customers-nid-976.html

72% of Marketers Have No Plans to Optimize for Voice Search (August 28, 2019)
https://www.searchenginejournal.com/72-of-marketers-have-no-plans-to-optimize-for-voice-search/323065/

How Brands Are Using Voice Search Marketing to Engage With Audiences (August 20, 2019)
https://www.skyword.com/contentstandard/creativity/marketing-transformation/how-brands-are-using-voice-search-marketing-to-engage-with-audiences/

3 things the most innovative digital marketing strategies have in common Andrea Park (August 14th, 2019)
https://www.beckershospitalreview.com/digital-marketing/3-things-the-most-innovative-digital-marketing-strategies-have-in-common.html

Amazon is Now Highlighting Ad Products for Marketers to Promote Their Alexa Skills (August 5, 2019)
https://voicebot.ai/2019/08/05/amazon-is-rolling-out-new-ad-products-for-marketers-to-promote-alexa-skills/


North American Marketers See Most Potential in Alexa Over Google Assistant by a Wide Margin (July 30, 2019)
https://voicebot.ai/2019/07/30/north-american-marketers-see-most-potential-in-alexa-over-google-assistant-by-a-wide-margin/

34 Percent of Marketers Expect to Have a Voice App by 2020, Alexa with Big Lead Over Google Assistant as Enthusiasm Runs High in New Report (July 10, 2019)
https://voicebot.ai/2019/07/19/34-percent-of-marketers-expect-to-have-a-voice-app-by-2020-alexa-with-big-lead-over-google-assistant-as-enthusiasm-runs-high/

Have marketers realised the full potential of voice marketing? (July 15,  2019)
https://www.marketingmag.com.au/hubs-c/opinion-lewis-voice-marketers/

How Marketing Must Evolve In The Era Of Digital Assistantshttps://cmo.adobe.com/articles/2019/2/how-marketing-must-evolve-in-the-era-of-digital-assistants-microsoft.html#gs.66bdmx


We always love to hear from anyone interested in voice. Please feel free to leave us a note.